It’s no secret the internet changed the way we do business. It’s also no secret that customers are firmly in the driver’s seat when it comes to selecting a product, service and vendor to solve each of their problems, which has squeezed margins and forever changed the definition of customer loyalty.
Small businesses and professional practices are particularly vulnerable to this new reality because they simply do not have the purchasing power to demand lower pricing and better terms from their vendors.
In this book we tell you to stop spending money, time and energy on “stuff” that is not producing a return on your investment – instead take a step back and evaluate what you already have: Resources, Relationships & Expertise and squeeze every last ounce of value out of them.
Not only does this increase the value of your existing assets but it helps your cash flow and your profit while it strengthens relationships with your network, your customers, your prospects and your employees.
As you leverage your expertise you also grow your personal brand. When you grow your personal brand, you elevate yourself above your competition and people want to be associated with you. When you are “popular” and perceived as a trusted advisor and a celebrity in your niche not only will you attract more customers, better employees and fusion marketing partners but you can also command higher fees and earn additional streams of revenue.
In this book we will share with you our insights into how you can leverage your assets so your business is more profitable while you expand your tribe and grow your celebrity.
Language
English
Pages
134
Format
Kindle Edition
Publisher
World Incentive Network Inc. dba WINning Entrepreneur Press
Release
January 27, 2013
Leverage Your Relationships, Expertise and Resources and Increase Your Profit, Grow Your Celebrity and Strengthen Your Tribe
It’s no secret the internet changed the way we do business. It’s also no secret that customers are firmly in the driver’s seat when it comes to selecting a product, service and vendor to solve each of their problems, which has squeezed margins and forever changed the definition of customer loyalty.
Small businesses and professional practices are particularly vulnerable to this new reality because they simply do not have the purchasing power to demand lower pricing and better terms from their vendors.
In this book we tell you to stop spending money, time and energy on “stuff” that is not producing a return on your investment – instead take a step back and evaluate what you already have: Resources, Relationships & Expertise and squeeze every last ounce of value out of them.
Not only does this increase the value of your existing assets but it helps your cash flow and your profit while it strengthens relationships with your network, your customers, your prospects and your employees.
As you leverage your expertise you also grow your personal brand. When you grow your personal brand, you elevate yourself above your competition and people want to be associated with you. When you are “popular” and perceived as a trusted advisor and a celebrity in your niche not only will you attract more customers, better employees and fusion marketing partners but you can also command higher fees and earn additional streams of revenue.
In this book we will share with you our insights into how you can leverage your assets so your business is more profitable while you expand your tribe and grow your celebrity.
Language
English
Pages
134
Format
Kindle Edition
Publisher
World Incentive Network Inc. dba WINning Entrepreneur Press