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DEADLY PERSUASION: Why Women And Girls Must Fight The Addictive Power Of Advertising

DEADLY PERSUASION: Why Women And Girls Must Fight The Addictive Power Of Advertising

Jean Kilbourne
0/5 ( ratings)
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"You can love it without getting your heart broken". "What you're looking for". It's hard to resist the promises of comfort, power, and gratification evoked in these simple phrases. Drawn respectively from ads for a car, a candy bar, and a cigarette, they represent advertising at its most effective -- and most pernicious.In Can't Buy My Love, Jean Kilbourne examines the cumulative impact of advertising on attitudes, values, and behavior, paying particular attention to ads designed to appeal to young women. She deftly deconstructs various ad campaigns to show how they encourage the development of intimate, even passionate, relationships with products. From alcohol and tobacco ads that tempt the young with easy ways to rebel against society, to the not-so-subtle assurances that having the right clothes, cosmetics, and snacks can be just as satisfying as a relationship with another person, Kilbourne argues that the real intent of many advertisers is to create an addiction that keeps consumers coming back in hopes of finally realizing their dreams.
Language
English
Pages
368
Format
Hardcover
Release
November 15, 1999

DEADLY PERSUASION: Why Women And Girls Must Fight The Addictive Power Of Advertising

Jean Kilbourne
0/5 ( ratings)
Read Download
"You can love it without getting your heart broken". "What you're looking for". It's hard to resist the promises of comfort, power, and gratification evoked in these simple phrases. Drawn respectively from ads for a car, a candy bar, and a cigarette, they represent advertising at its most effective -- and most pernicious.In Can't Buy My Love, Jean Kilbourne examines the cumulative impact of advertising on attitudes, values, and behavior, paying particular attention to ads designed to appeal to young women. She deftly deconstructs various ad campaigns to show how they encourage the development of intimate, even passionate, relationships with products. From alcohol and tobacco ads that tempt the young with easy ways to rebel against society, to the not-so-subtle assurances that having the right clothes, cosmetics, and snacks can be just as satisfying as a relationship with another person, Kilbourne argues that the real intent of many advertisers is to create an addiction that keeps consumers coming back in hopes of finally realizing their dreams.
Language
English
Pages
368
Format
Hardcover
Release
November 15, 1999

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