Platinum Rule: Small Business Mastery

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If you want more control in your business, more personal time, more sales growth, and a way to identify your ideal clients, you should read this book. If you are happy with the status quo, put this book down; no need to read it. You already understand how creating a specific company culture can eliminate hiring mistakes and attract the right people to your organization. If it is not important for you to learn how to use information technology to gain a competitive advantage… read no further. If you are not interested in creating measurable, repeatable, predictable business processes that ensures you get positive results over and over again, put this book down. Taking action on what you learn is the only way to change the outcomes you get from your business.

This is a fun book to read. You will see your behavior described in detail. At times, you will swear that we have hidden cameras and microphones in your office. We don’t, but you’ll think we do. You will more clearly understand why some things work and others do not. You will understand why some people excel in your company while others struggle. We have provided you a proven roadmap to success. As you read this book, feel free to highlight areas that make sense, underline areas where you can make changes, and fold down the tips of pages that you need to reread. This book will change your business for the better.