Kickstarter is a crowd funding platform that has revolutionized the way entrepreneurs and artists raise funding for their projects and ventures. It opens huge possibilities for accessing funds and engaging a new group of supporters. Yet, only slightly more than 50% of projects on Kickstarter are successful.
What is the difference between the projects that succeed and those that fail?
In short, the best projects tell their stories effectively and communicate with the right people. Kickstarter Success was written to inspire effective marketing and communication of those stories.
In this well-ogranized guide to promoting your project, Chris Hoffman cuts to the chase with with clear and practical examples, specific case studies and a long list of ideas to get the word out and end up with funds in your bank account.
What's Inside:
*Basic information about crowd funding
*Important notes about using Kickstarter
*A guide to creating a successful project page
*Three key audiences to focus your communication on for maximum results
*A guide to generating interest and buzz about your project
*A long list of free or inexpensive promotional channels and guidelines for using each effectively
*Case studies and examples from real Kickstarter projects
About the Author:
Chris Hoffman is a marketing professional, independent author, musician and entrepreneur. He has successfully managed many Kickstarter projects that have met or exceeded their funding goals. Follow him on Twitter @cs_hoffman.
Language
English
Pages
29
Format
Kindle Edition
Publisher
FreedomHouse Music Group
Release
August 12, 2012
Kickstarter Success: Marketing Tips for Telling Your Story and Crowd Funding Your Creative Ideas
Kickstarter is a crowd funding platform that has revolutionized the way entrepreneurs and artists raise funding for their projects and ventures. It opens huge possibilities for accessing funds and engaging a new group of supporters. Yet, only slightly more than 50% of projects on Kickstarter are successful.
What is the difference between the projects that succeed and those that fail?
In short, the best projects tell their stories effectively and communicate with the right people. Kickstarter Success was written to inspire effective marketing and communication of those stories.
In this well-ogranized guide to promoting your project, Chris Hoffman cuts to the chase with with clear and practical examples, specific case studies and a long list of ideas to get the word out and end up with funds in your bank account.
What's Inside:
*Basic information about crowd funding
*Important notes about using Kickstarter
*A guide to creating a successful project page
*Three key audiences to focus your communication on for maximum results
*A guide to generating interest and buzz about your project
*A long list of free or inexpensive promotional channels and guidelines for using each effectively
*Case studies and examples from real Kickstarter projects
About the Author:
Chris Hoffman is a marketing professional, independent author, musician and entrepreneur. He has successfully managed many Kickstarter projects that have met or exceeded their funding goals. Follow him on Twitter @cs_hoffman.