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British Leyland: Chronicle of a Car Crash 1968-1978

British Leyland: Chronicle of a Car Crash 1968-1978

Christopher Cowin
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Written by a "car guy" with a motor industry background, this book traces the history of Britain's ill-fated car manufacturing giant, concentrating on the decade 1968 to 1978. The focus is on the products of British Leyland, but the story makes reference to the political and economic context of Britain in the seventies and asks "Why did British Leyland crash?" and "Could this have been avoided?".

Events are described chronologically, with specific sections devoted to six of the cars introduced by the company during the period, to the international aspects of British Leyland's rapid contraction, and to external issues such as EEC entry and Japanese competition. 100,000 words. Illustrated.
Language
English
Pages
200
Format
Kindle Edition
Release
February 27, 2012

British Leyland: Chronicle of a Car Crash 1968-1978

Christopher Cowin
0/5 ( ratings)
Read Download
Written by a "car guy" with a motor industry background, this book traces the history of Britain's ill-fated car manufacturing giant, concentrating on the decade 1968 to 1978. The focus is on the products of British Leyland, but the story makes reference to the political and economic context of Britain in the seventies and asks "Why did British Leyland crash?" and "Could this have been avoided?".

Events are described chronologically, with specific sections devoted to six of the cars introduced by the company during the period, to the international aspects of British Leyland's rapid contraction, and to external issues such as EEC entry and Japanese competition. 100,000 words. Illustrated.
Language
English
Pages
200
Format
Kindle Edition
Release
February 27, 2012

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