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Media Literacy: Keys to Interpreting Media Messages, 4th Edition

Media Literacy: Keys to Interpreting Media Messages, 4th Edition

Julie Smith
3.8/5 ( ratings)
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This second edition captures the influence of the Internet upon various media, provides new concepts and insights into media literacy, and updates previous examples and discussions. As with the first edition, Part One provides a theoretical framework for the critical analysis of media text. Part Two invites students to apply the methodological framework to a variety of media formats. In addition to the formats included in the first edition--journalism, advertising, and American political communications--this section includes a new chapter on interactive media. Part Three considers issues in media communication, such as violence in the media, media and children, media and social change and global communications.
Pages
548
Format
Paperback
Publisher
Praeger
Release
May 28, 2014
ISBN
1440831157
ISBN 13
9781440831157

Media Literacy: Keys to Interpreting Media Messages, 4th Edition

Julie Smith
3.8/5 ( ratings)
Read Download
This second edition captures the influence of the Internet upon various media, provides new concepts and insights into media literacy, and updates previous examples and discussions. As with the first edition, Part One provides a theoretical framework for the critical analysis of media text. Part Two invites students to apply the methodological framework to a variety of media formats. In addition to the formats included in the first edition--journalism, advertising, and American political communications--this section includes a new chapter on interactive media. Part Three considers issues in media communication, such as violence in the media, media and children, media and social change and global communications.
Pages
548
Format
Paperback
Publisher
Praeger
Release
May 28, 2014
ISBN
1440831157
ISBN 13
9781440831157

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