'Coloring Your Brand' judges global brands by their visual effectiveness, especially the emotional impact in their use of colour. The book ranges across a wide and diverse range of industries, from food and beverage, the garment industry, business enterprise, and a range of cultural institutions. It looks at each brands leading designers, their customers, their brand identity, and their objectives.
'Coloring Your Brand' judges global brands by their visual effectiveness, especially the emotional impact in their use of colour. The book ranges across a wide and diverse range of industries, from food and beverage, the garment industry, business enterprise, and a range of cultural institutions. It looks at each brands leading designers, their customers, their brand identity, and their objectives.