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Strategic Marketing Management: Text And Cases

Strategic Marketing Management: Text And Cases

George H. Lucas
4/5 ( ratings)
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Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
Language
English
Format
Paperback
Publisher
Thomson South-Western
Release
December 01, 1999
ISBN
0538828234
ISBN 13
9780538828239

Strategic Marketing Management: Text And Cases

George H. Lucas
4/5 ( ratings)
Read Download
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
Language
English
Format
Paperback
Publisher
Thomson South-Western
Release
December 01, 1999
ISBN
0538828234
ISBN 13
9780538828239

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