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Online Multimedia Advertising: Techniques and Technologies

4/5 ( ratings)

The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.

Pages: 352

Format: ebook

Publisher: Information Science Reference

Release: December 31, 2010

ISBN: 1466607327

ISBN 13: 9781466607323

Online Multimedia Advertising: Techniques and Technologies

4/5 ( ratings)

The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.

Pages: 352

Format: ebook

Publisher: Information Science Reference

Release: December 31, 2010

ISBN: 1466607327

ISBN 13: 9781466607323

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