Advertising. Is it really 'the greatest art form of the twentieth century'? Whatever your views, it is undeniably one of the mostpopular career choices going-and one of the most difficult to get into. Ifyou want to be creative and make money, or simply fancy trying your handat a job in one of the most powerful industries around, then thisindispensable guide is all you'll need to get a foot in the door and keep astep ahead of the competition. It's a careers guide with a difference, usingthe experience and wisdom of some of the industry's top people. You'll findessential advice on how to get started and how to get ahead, as well asthe insider's view of the genuine pros and cons of each job, from copywriterto account handler. Your new career starts here.
Language
English
Format
Paperback
Release
August 31, 2013
ISBN 13
9780753505007
How to Make It in Advertising (Virgin Careers Guides)
Advertising. Is it really 'the greatest art form of the twentieth century'? Whatever your views, it is undeniably one of the mostpopular career choices going-and one of the most difficult to get into. Ifyou want to be creative and make money, or simply fancy trying your handat a job in one of the most powerful industries around, then thisindispensable guide is all you'll need to get a foot in the door and keep astep ahead of the competition. It's a careers guide with a difference, usingthe experience and wisdom of some of the industry's top people. You'll findessential advice on how to get started and how to get ahead, as well asthe insider's view of the genuine pros and cons of each job, from copywriterto account handler. Your new career starts here.