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Handbook of Contemporary Marketing in China: Theories and Practices

Handbook of Contemporary Marketing in China: Theories and Practices

Cheng Lu Wang
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Providing state-of-the-art reviews of various current marketing research areas in China, this text also features empirical studies that investigate marketing issues with conceptual significance and managerial importance.
Pages
302
Format
Paperback
ISBN 13
9781622576432

Handbook of Contemporary Marketing in China: Theories and Practices

Cheng Lu Wang
0/5 ( ratings)
Read Download
Providing state-of-the-art reviews of various current marketing research areas in China, this text also features empirical studies that investigate marketing issues with conceptual significance and managerial importance.
Pages
302
Format
Paperback
ISBN 13
9781622576432

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