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Content Everywhere: Strategy and Structure for Future-Ready Content

Sara Wachter-Boettcher

0/5 ( ratings)

Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Language: English

Pages: 240

Format: ebook

Release: January 01, 2012

ISBN 13: 9781457102752

Content Everywhere: Strategy and Structure for Future-Ready Content

Sara Wachter-Boettcher

0/5 ( ratings)

Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Language: English

Pages: 240

Format: ebook

Release: January 01, 2012

ISBN 13: 9781457102752

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