Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Graph Design for the Eye and Mind

Stephen M. Kosslyn

0/5 ( ratings)

Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Kosslyn then uses these eight psychological principles as the basis for hundreds of specific recommendations that serve as a concrete, step-by-step guide to deciding whether a graph is an appropriate display to use, choosing the correct type of graph for a specific type of data and message, and then
constructing graphs that will be understood at a glance. Kosslyn also includes a complete review of the scientific literature on graph perception and comprehension, and appendices that provide a quick tutorial on basic statistics and a checklist for evaluating computer-graphics programs. Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.

Language: English

Pages: 304

Format: Paperback

Publisher: Oxford University Press, USA

Release: August 10, 2006

ISBN: 0195311841

ISBN 13: 9780195311846

Graph Design for the Eye and Mind

Stephen M. Kosslyn

0/5 ( ratings)

Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Kosslyn then uses these eight psychological principles as the basis for hundreds of specific recommendations that serve as a concrete, step-by-step guide to deciding whether a graph is an appropriate display to use, choosing the correct type of graph for a specific type of data and message, and then
constructing graphs that will be understood at a glance. Kosslyn also includes a complete review of the scientific literature on graph perception and comprehension, and appendices that provide a quick tutorial on basic statistics and a checklist for evaluating computer-graphics programs. Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.

Language: English

Pages: 304

Format: Paperback

Publisher: Oxford University Press, USA

Release: August 10, 2006

ISBN: 0195311841

ISBN 13: 9780195311846

More books from Stephen M. Kosslyn

Top Brain, Bottom Brain: Surprising Insights into How You Think

Cognitive Psychology: Mind and Brain

3.7/5 ( ratings)

Building the Intentional University: Minerva and the Future of Higher Education

4.2/5 ( ratings)

Abnormal Psychology

4.2/5 ( ratings)

Wet Mind: The New Cognitive Neuroscience

3.9/5 ( ratings)

Active Learning Online: Five Principles that Make Online Courses Come Alive

3.9/5 ( ratings)

Abnormal Psychology

3.9/5 ( ratings)

The Case for Mental Imagery

4.2/5 ( ratings)

Behavioral Approaches to Pattern Recognition and Concept Formation: Quantitative Analyses of Behavior, Volume VIII

Findings and Current Opinion in Cognitive Neuroscience

4.5/5 ( ratings)

The Oxford Handbook of Cognitive Neuroscience: Volume 1: Core Topics

Oxford Handbook of Cognitive Neuroscience: Volume 2: The Cutting Edges

Emerging Trends in the Social and Behavioral Sciences: Interdisciplinary Directions

Frontiers in Cognitive Neuroscience (Bradford Books)

Grade Aid Workbook with Practice Tests

Transcranial Magnetic Stimulation: A Neurochronometrics of Mind

Grade Aid Workbook With Practice Tests for Fundamentals of Psychology in Context

Psychology: The Brain, the Person, the World, TEST BANK

Image and Mind

Psychology: The Brain, the Person, the World

Rate this book!

Write a review?