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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise

Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise

Kim B. Clark
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The authors address the importance of the general manager's role in leading product-development efforts - at the functional, business unit, group and corporate levels. They provide case studies that show the importance of strong leadership in the planning and framing of individual projects.
Language
English
Pages
176
Format
Hardcover
Publisher
Free Press
Release
October 01, 1994
ISBN
0029344654
ISBN 13
9780029344651

Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise

Kim B. Clark
0/5 ( ratings)
Read Download
The authors address the importance of the general manager's role in leading product-development efforts - at the functional, business unit, group and corporate levels. They provide case studies that show the importance of strong leadership in the planning and framing of individual projects.
Language
English
Pages
176
Format
Hardcover
Publisher
Free Press
Release
October 01, 1994
ISBN
0029344654
ISBN 13
9780029344651

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