John Cawelti was one of the pioneers in establishing an academic respectability to the study of popular culture. As an example, he published "The Six Gun Mystique" which was based on an analysis of the messages contained in the western novels which were very popular for many decades with the public.
John Cawelti was one of the pioneers in establishing an academic respectability to the study of popular culture. As an example, he published "The Six Gun Mystique" which was based on an analysis of the messages contained in the western novels which were very popular for many decades with the public.