Be a Person - small and medium business executive edition Social media books are a dime a dozen, but this book presents everything an executive of a small to medium size business needs to know to understand how to build a social media presence online, from the strategy to organizational readiness to how to approach social media.
This is a shorter version of the full Be a Person book which goes into much more detail and is intended for implementers rather than managers.
Topics in the executive version include wny it's important to Be a Person, not a company, why social media is relevant to business, how to create social media strategies, the 10 commandments of social media, and how to engage with social media.
Written in an easy, informal, non-technical style, the book presents everything business executives need to understand how to build a social presence online - Fast!
Language
English
Pages
132
Format
Paperback
Publisher
Createspace Independent Publishing Platform
Release
June 16, 2011
ISBN
1463568967
ISBN 13
9781463568962
Be a Person: Understanding how to build your business' social presence online - Fast!
Be a Person - small and medium business executive edition Social media books are a dime a dozen, but this book presents everything an executive of a small to medium size business needs to know to understand how to build a social media presence online, from the strategy to organizational readiness to how to approach social media.
This is a shorter version of the full Be a Person book which goes into much more detail and is intended for implementers rather than managers.
Topics in the executive version include wny it's important to Be a Person, not a company, why social media is relevant to business, how to create social media strategies, the 10 commandments of social media, and how to engage with social media.
Written in an easy, informal, non-technical style, the book presents everything business executives need to understand how to build a social presence online - Fast!