Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Drawing Power: A Compendium of Cartoon Advertising

3.5/5 ( ratings)

Fantagraphics’ new imprint Marschall Books presents Drawing Power, a lively collection of mass market print advertising from the 1890s to the recent past, starring both cartoonists and cartoon characters. While critics debate whether comics is high art or low art, the fact is that the comic strip was born as a commercial medium and was nurtured by competition, commerce, and advertising. Drawing Power will be the first book-length examination of the nexus of art and cartoons. It will focus on the commercial roots of newspaper strips; the cross-promotions of artists, their characters, and retail products; and of the superb artwork that cartoonists invested in their lucrative freelance work in advertising. Drawing Power is cultural history, chronicling a time in popular culture when cartoonists were celebrities and their strips and characters competed with the movies for the attention of a mass audience.

The book will examine cartoonists as public personalities, and their advertising efforts from the first heartbeat of the comic strip as an art form. Here are surprising and familiar examples of products, accounts, memorable ad campaigns, and examples of widely known catch-phrases. Examples of individual cartoon ads through the years include:

Yellow Kid advertising
Buster Brown Shoe campaigns
Dr Seuss’ “Flit” cartoons and his longtime career hyping motor oil
WWII ads
Pepsi and Pete by Rube Goldberg
The best-looking comic strip ads ever: Milton Caniff and Noel Sickles depicting characters’ personal crises relieved by a coffee substitute
Little Orphan Annie’s famous Ovaltine campaign, and Mickey Mouse as pitch-man
Peanuts shilling Falcons and B.C. shilling Dr. Pepper
Dagwood selling atomic energy
and virtually every super-hero trafficking in the mortal realm to shill every product imaginable

A special section will showcase ads that featured cartoonists themselves as hucksters; can you believe The New Yorker’s urbane Peter Arno selling, not nightclub cocktails, but working-class beer? Walt Kelly selling cement?

Language: English

Pages: 128

Format: Paperback

Publisher: Marschall Books

Release: August 31, 2011

ISBN: 1606993992

ISBN 13: 9781606993996

Drawing Power: A Compendium of Cartoon Advertising

3.5/5 ( ratings)

Fantagraphics’ new imprint Marschall Books presents Drawing Power, a lively collection of mass market print advertising from the 1890s to the recent past, starring both cartoonists and cartoon characters. While critics debate whether comics is high art or low art, the fact is that the comic strip was born as a commercial medium and was nurtured by competition, commerce, and advertising. Drawing Power will be the first book-length examination of the nexus of art and cartoons. It will focus on the commercial roots of newspaper strips; the cross-promotions of artists, their characters, and retail products; and of the superb artwork that cartoonists invested in their lucrative freelance work in advertising. Drawing Power is cultural history, chronicling a time in popular culture when cartoonists were celebrities and their strips and characters competed with the movies for the attention of a mass audience.

The book will examine cartoonists as public personalities, and their advertising efforts from the first heartbeat of the comic strip as an art form. Here are surprising and familiar examples of products, accounts, memorable ad campaigns, and examples of widely known catch-phrases. Examples of individual cartoon ads through the years include:

Yellow Kid advertising
Buster Brown Shoe campaigns
Dr Seuss’ “Flit” cartoons and his longtime career hyping motor oil
WWII ads
Pepsi and Pete by Rube Goldberg
The best-looking comic strip ads ever: Milton Caniff and Noel Sickles depicting characters’ personal crises relieved by a coffee substitute
Little Orphan Annie’s famous Ovaltine campaign, and Mickey Mouse as pitch-man
Peanuts shilling Falcons and B.C. shilling Dr. Pepper
Dagwood selling atomic energy
and virtually every super-hero trafficking in the mortal realm to shill every product imaginable

A special section will showcase ads that featured cartoonists themselves as hucksters; can you believe The New Yorker’s urbane Peter Arno selling, not nightclub cocktails, but working-class beer? Walt Kelly selling cement?

Language: English

Pages: 128

Format: Paperback

Publisher: Marschall Books

Release: August 31, 2011

ISBN: 1606993992

ISBN 13: 9781606993996

More books from Rick Marschall

The Complete Little Nemo in Slumberland, Vol. 1: 1905-1907

4.4/5 ( ratings)

The Complete Little Nemo in Slumberland, Vol. 2: 1907-1908

4.5/5 ( ratings)

Bully!: The Life and Times of Theodore Roosevelt: Illustrated with More Than 250 Vintage Political Cartoons

3.7/5 ( ratings)

Popeye, Vol. 6: Me Li'l Swee'pea

4.4/5 ( ratings)

Johann Sebastian Bach

3.6/5 ( ratings)

The Complete E.C. Segar Popeye Volume 9: Dailies - 1934-1935

4.4/5 ( ratings)

Kompletamente a Kores Krazy Kat: Volume 1 (1935-1936)

4.3/5 ( ratings)

The History Of Television

The Complete Color Polly and Her Pals - Vol. 1 1926-1927: The Surrealist Period

Mr. Twee Deedle: Raggedy Ann's Sprightly Cousin

Mail Order Geniuses

Krazy Kat In Song And Dance (Slipcased Edition Including Dvd) (Krazy & Ignatz)

Little Orphan Annie (The Nemo Bookshelf)

The Most Interesting American: Personal Encounters, Quotations, and First-Hand Impressions of Theodore Roosevelt

Money Talks: 10 Bible-Based Sessions on Making, Saving and Spending Money [With CDROM]

The Secret Revealed: Exposing the Truth About the Law of Attraction

What Cartooning Really Is: The Major Interviews with Charles M. Schulz

Rate this book!

Write a review?