Worldwide tours, internet downloads, international album distribution - the global market for music is expanding with lightning speed and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political and logistical pitfalls. A companion volume to author Tad Lathrop's top-selling This Business of[trademark] Music Marketing and Promotion, This Business of[trademark] Global Music Marketing offers everyone in the music business a chance to go global.
Language
English
Pages
275
Format
Hardcover
Publisher
Billboard Books
Release
August 21, 2007
ISBN
0823077888
ISBN 13
9780823077885
This Business of Global Music Marketing: Global Strategies for Maximizing Your Music's Popularity and Profits
Worldwide tours, internet downloads, international album distribution - the global market for music is expanding with lightning speed and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political and logistical pitfalls. A companion volume to author Tad Lathrop's top-selling This Business of[trademark] Music Marketing and Promotion, This Business of[trademark] Global Music Marketing offers everyone in the music business a chance to go global.