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Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

Jay Conrad Levinson
3.4/5 ( ratings)
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Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series
Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more.
Jay Conrad Levinson is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin has been a partner with Deloitte Consulting since 1994.
Language
English
Pages
294
Format
Paperback
Publisher
Wiley
Release
October 08, 2004
ISBN
047161873X
ISBN 13
0723812653188

Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

Jay Conrad Levinson
3.4/5 ( ratings)
Read Download
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series
Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more.
Jay Conrad Levinson is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin has been a partner with Deloitte Consulting since 1994.
Language
English
Pages
294
Format
Paperback
Publisher
Wiley
Release
October 08, 2004
ISBN
047161873X
ISBN 13
0723812653188

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