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Marketing Corporate Image: The Company as Your Number One Product

Marketing Corporate Image: The Company as Your Number One Product

James R. Gregory
4/5 ( ratings)
A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate Image will help your students learn how to get the most impact from an image advertising budget. It includes tips on integrating websites and other media into corporate marketing efforts, and it provides recent case studies and examples of successful image advertising campaigns from well-known companies including General Electric, GTE, Xerox, and Eastman Kodak.
Language
English
Pages
272
Format
Paperback
Publisher
NTC/Contemporary Publishing Company
Release
August 01, 1993
ISBN
0844232831
ISBN 13
9780844232836

Marketing Corporate Image: The Company as Your Number One Product

James R. Gregory
4/5 ( ratings)
A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate Image will help your students learn how to get the most impact from an image advertising budget. It includes tips on integrating websites and other media into corporate marketing efforts, and it provides recent case studies and examples of successful image advertising campaigns from well-known companies including General Electric, GTE, Xerox, and Eastman Kodak.
Language
English
Pages
272
Format
Paperback
Publisher
NTC/Contemporary Publishing Company
Release
August 01, 1993
ISBN
0844232831
ISBN 13
9780844232836

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