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Storytelling: Branding in Practice

Storytelling: Branding in Practice

Baris Yakaboylu
3.8/5 ( ratings)
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As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.
Language
English
Pages
238
Format
Hardcover
Publisher
Springer
Release
January 01, 2005
ISBN
3540235019
ISBN 13
9783540235019

Storytelling: Branding in Practice

Baris Yakaboylu
3.8/5 ( ratings)
Read Download
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.
Language
English
Pages
238
Format
Hardcover
Publisher
Springer
Release
January 01, 2005
ISBN
3540235019
ISBN 13
9783540235019

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