The Craftsman Founder's Manifesto: Taking the Long View on Startup Strategy

4.2/5 ( ratings)

Want to make millions or even billions as a startup founder in 18 months? This book is going to disappoint you greatly. There are no big secrets. There are no shortcuts. The trick is to fall in love with being a founder and dedicate yourself to the craft for 20-30 years. If I haven’t scared you off yet, keep reading.

Every year, a select few startup founders turn into something more. To see this happen is a rare and beautiful thing. These people fall deeply and madly in love with their craft. To them it is not just a career, it is a calling. And their craft is startups.

Most founders get into entrepreneurship for the money. Silicon valley is currently teeming with status obsessed, arrogant, egotistical startup founders just looking to get rich quick. They heard about the $1B sale of Instagram in 18 months. Or a friend who just raised $30M for a stupid idea. They think that they too can build an iPhone app and retire at 23. Full of greed and startup envy, they believe that not only can they do it… they are entitled to build a successful startup. Somehow they believe it is their birth right.

But a Craftsman Founder has different motivations and a different timeline. A Craftsman Founder is driven by a different beat than a Startup Founder. Craftsman Founders are not doing startups out of a love of money, they are doing it out of love of the Craft; they could work for 20 years doing what they do.

Startup wealth is a natural result of the fact that great rewards come to those who change the world for the better. If you are trying to get rich quick, a startup is about as likely to do that for you as Las Vegas. Can you bet it all on black ten times and make a million bucks? Sure, it happens to some. But the only surefire way to make millions in startups is to tilt at windmills until they fall over. It can take a while, so get comfortable and buckle up.

Startup Founder: I will get rich in a few years.
Craftsman Founder: I will change the world for the better in my lifetime.

Startup Founder: Growth first. Revenue second.
Craftsman Founder: Team first. Product second.

Startup Founder: Hire slowly , fire quickly
Craftsman Founder: Hire slowly , fire quickly

Startup Founder: I’m an entrepreneur.
Craftsman Founder: I’m just a guy obsessed with a vision.

Startup Founder: I need to start a company because I only have so many productive years of my career left and I need money to retire and pay for my kid’s college.
Craftsman Founder: I need to start a company because the idea is so good I can’t not do it.

Startup Founder: Let me tell you about our company’s success…
Craftsman Founder: Let me tell you about our customer’s success…

Startup Founder: I usually work over 80 hours a week, I am a god.
Craftsman Founder: I usually work around 40 hours a week, I am a marathon runner.

Startup Founder: I am terrified all the time, but do a good job hiding it.
Craftsman Founder: I am terrified all the time, I harness the fear and it powers and motivates me.

Who are you? What are you made of? A common startup founder? Or maybe a rare craftsman founder? If you are still not sure, read this short book.