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Marketing and Entrepreneurship in Smes

Marketing and Entrepreneurship in Smes

David Carson
0/5 ( ratings)
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Bringing together the disciplines of marketing and entrepreneurship and treating them as one, this book examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. The object is to provide an innovative approach to marketing in SMEs. Features of the book include: the nature of marketing in SMEs and how it happens; developing and using entrepreneurial marketing networks to reach better decisions; management and marketing competencies, how they relate and how to develop them; and the entrepreneurial marketing plan - how to develop the plan using the above competencies and network dimensions.
Language
English
Pages
312
Format
Paperback
Release
April 25, 1995
ISBN 13
9780131509702

Marketing and Entrepreneurship in Smes

David Carson
0/5 ( ratings)
Read Download
Bringing together the disciplines of marketing and entrepreneurship and treating them as one, this book examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. The object is to provide an innovative approach to marketing in SMEs. Features of the book include: the nature of marketing in SMEs and how it happens; developing and using entrepreneurial marketing networks to reach better decisions; management and marketing competencies, how they relate and how to develop them; and the entrepreneurial marketing plan - how to develop the plan using the above competencies and network dimensions.
Language
English
Pages
312
Format
Paperback
Release
April 25, 1995
ISBN 13
9780131509702

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