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Proactive Competitive Intelligence

John J. McGonagle

4/5 ( ratings)

Since the mid 1980s, Competitive Intelligence has gradually become an accepted part of sound corporate management. Now, most of the Fortune 500 firms engage in CI activities of some sort, and many smaller firms have a person dedicated to developing CI for them. Proactive Competitive Intelligence explores how today's reactive competitive intelligence is quickly evolving into a proactive process, allowing companies to anticipate the changes that may impact them. This new book builds on the authors' CI practice experience since the mid-1980s, their prior works, workshops and seminars, as well as on the American Productivity and Quality Center's series of best practice studies on CI. Direct and well-organized, the book includes forms, practical hints, citations to key resources, a glossary and key references.

Language: English

Pages: 240

Format: Hardcover

Publisher: Thomson South-Western

Release: January 01, 2007

ISBN: 0324377150

ISBN 13: 9780324377156

Proactive Competitive Intelligence

John J. McGonagle

4/5 ( ratings)

Since the mid 1980s, Competitive Intelligence has gradually become an accepted part of sound corporate management. Now, most of the Fortune 500 firms engage in CI activities of some sort, and many smaller firms have a person dedicated to developing CI for them. Proactive Competitive Intelligence explores how today's reactive competitive intelligence is quickly evolving into a proactive process, allowing companies to anticipate the changes that may impact them. This new book builds on the authors' CI practice experience since the mid-1980s, their prior works, workshops and seminars, as well as on the American Productivity and Quality Center's series of best practice studies on CI. Direct and well-organized, the book includes forms, practical hints, citations to key resources, a glossary and key references.

Language: English

Pages: 240

Format: Hardcover

Publisher: Thomson South-Western

Release: January 01, 2007

ISBN: 0324377150

ISBN 13: 9780324377156

More books from John J. McGonagle

Proactive Intelligence: The Successful Executive's Guide to Intelligence

Internet Age of Competitive Intelligence

The Manager's Guide to Competitive Intelligence

Competitive Intelligence in the Computer Age

Protecting Your Company Against Competitive Intelligence

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