Explains how to provide custom products while minimizing the costs and organizational complexity associated with consumer-driven markets and product diversification. Presents an innovative approach, the Variety Effectiveness Process , which enables readers to find optimal levels of inventory and deal with the front-end interface between design and marketing. VEP simplifies the organization and its product offerings along with the infrastructure that supports them.
Language
English
Pages
256
Format
Hardcover
Publisher
Wiley
Release
September 01, 1994
ISBN
0471131857
ISBN 13
9780471131854
Smart, Simple Design: Using Variety Effectiveness to Reduce Total Cost and Maximize Customer Selection
Explains how to provide custom products while minimizing the costs and organizational complexity associated with consumer-driven markets and product diversification. Presents an innovative approach, the Variety Effectiveness Process , which enables readers to find optimal levels of inventory and deal with the front-end interface between design and marketing. VEP simplifies the organization and its product offerings along with the infrastructure that supports them.