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Jennifer Aaker

3.8/5 ( ratings)

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DR. JENNIFER AAKER is the General Atlantic Professor at the Stanford Graduate School of Business and a leading expert on how purpose and meaning shape individual choices and how technology can positively impact both human well-being and company growth. Her work has been widely published in leading scientific journals and featured in The Economist, The New York Times, The Wall Street Journal, The Atlantic, and Science. A recipient of the Distinguished Scientific Achievement Award and the MBA Professor of the Year, Aaker counts winning a dance-off in the early 1980s among her greatest feats.

Jennifer Aaker

3.8/5 ( ratings)

Twitter: Go to Twitter Account

DR. JENNIFER AAKER is the General Atlantic Professor at the Stanford Graduate School of Business and a leading expert on how purpose and meaning shape individual choices and how technology can positively impact both human well-being and company growth. Her work has been widely published in leading scientific journals and featured in The Economist, The New York Times, The Wall Street Journal, The Atlantic, and Science. A recipient of the Distinguished Scientific Achievement Award and the MBA Professor of the Year, Aaker counts winning a dance-off in the early 1980s among her greatest feats.

Books from Jennifer Aaker

Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (and How Anyone Can Harness It. Even You.)

3.8/5 ( ratings)

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

3.7/5 ( ratings)

Devon Made It: One Boy's Journey in New York City

3.7/5 ( ratings)

Humour, Seriously: Why Humour Is A Superpower At Work And In Life

3.7/5 ( ratings)

Keep Calm, Play Hard: One Player's Journey in New York City

3.7/5 ( ratings)

Tea Sloane's Adventure: A Sparkly Tale of Whimsy and Meaning Found in NYC

3.7/5 ( ratings)

Dragonfly Effect Workbook: The Power of Stories

3.7/5 ( ratings)